TIMELINE

Overall: 2 week
Discovery & Research: 4 Days
Design & Testing: 9 days

MY ROLE

UX Design | UI Design | UX Reserach

TOOLS

OVERVIEW

PROBLEM STATEMENT

The users need more information about Amtrak services so that they can book a travel experience they know they will enjoy.

HOW MIGHT WE STATEMENTS

How might we convince travelers that using Amtrak is more than just a mode of transportation—but an experience?

How might we educate travelers that Amtrak has full amenities such as private rooms, food, wifi, and comfortable seating?

Why Amtrak Wanderlust?

User have pre-notions about Amtraks services, cleanliness, crowdedness, and reliability.

We launched Amtrak Wanderlust as a new sub-brand, to reframe peoples expectation and see Amtrak service as a high value experience.

Design Process

Discover- User Research

User Expectations

Company Expectations

Throughout their journey, users desire more comprehensive and simply accessible information about services and alternatives.

In the US, not many people use trains in general. While Amtrak has expanded its services and the company does currently have loyal riders, they want to find ways to increase their ridership.

INTERVIEWS

4 Days | 19 Questions | 11 Users

During the ideation phase of the project, we conducted user interviews to build new personas and to inform the design. Together with the team, we prepared an interview script with 19 open-ended questions, focusing on our target audiences’ values, motivations, and daily routines. In 4 days, we recruited and interviewed 11 users remotely.